Buying an electric heater for your home, whether it's a Norwegian convection model or a radiant panel, is a step towards efficiency. But the most common mistake that leads to dissatisfaction and waste is incorrect sizing.
The article focuses on 3 essential aspects:
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The Basic Formula: You will learn to use the Watts per Square Meter (W/m2) formula, but you'll quickly discover that this is only the starting point for a truly effective calculation.
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The 3 Key Variables: We will analyze the three essential factors that correct your calculation (insulation, climatic zone, and ceiling height), providing precise indications to avoid mistakes.
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Sizing per Room: We will see how power needs to be adjusted based on the specific function of the environment (e.g., the bathroom requires more power, the bedroom less) to optimize comfort and final consumption.
A radiator that is too small will not heat the room effectively, forcing you to keep it on maximum (consuming too much). One that is too large will result in an unnecessary initial purchase cost.
To ensure maximum comfort and real savings, follow our step-by-step guide to calculate the ideal power.
1. The Basic Rule: Watts per Square Meter (W/m2)
The starting point for sizing is calculating the thermal power required in relation to the area of the room.
The generic formula is:
The "Power Factor" is the value you need to determine carefully, as it depends on the specific characteristics of your home.
2. The 3 Essential Variables for Calculation
Not all homes are the same. The power needed changes drastically depending on insulation and geographical location. Here are the three factors that most influence your calculation:

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A. Insulation Level (The Crucial Variable)
This is the most important factor. The effectiveness of a heater is not given by its power, but by your home's ability to retain heat.
| Insulation Class | Building Example | Recommended Power Factor (W/m2) |
| Excellent (A / B) | New construction, thermal coat, thermal break windows. | 40W-50W |
| Good/Medium (C / D) | Renovated building, good cavity insulation, double glazing. | 50W−80W |
| Poor/None | Old buildings (pre-'90s), thick uninsulated walls, old windows. | 80W−100W |
Practical Example: To heat a room of 15m2:
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If insulation is Excellent: 15m2×40W/m2=600W.
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If insulation is Poor: 15m2×80W/m2=1200W.
B. External Climatic Zone
Living in a mountainous area (cold climate) obviously requires more power than living in a coastal area (mild climate).
| Climatic Zone | Condition | Variation to Power Factor |
| Cold Zones (e.g., Dolomites, Alps) | Very low and prolonged external temperatures. | +10% on the Power Factor. |
| Mild Zones (e.g., Coasts, Southern Italy) | External temperatures rarely below 5∘C. | -10% on the Power Factor. |
C. Ceiling Height (Volume Calculation)
The W/m2 formula is valid for a standard ceiling height of up to about 3.50 meters. If your room has higher ceilings (e.g., a loft or an attic), it is essential to switch to volume calculation:
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Calculate the Volume: Area(m2)×Height(m)=Volume(m3).
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Calculate Power: Volume(m3)×Power Factor per Volume.
Volume Example: A room of 15m2 with a 4m ceiling and average insulation:
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Volume: 15m2×4m=60m3.
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Power needed: 60m3×20W/m3=1200W.
3. Sizing by Room and Function
After obtaining the total power, also consider the intended use of the environment, as some rooms require slightly higher temperatures:
| Environment | Recommended Ideal Temperature | Sizing Suggestion |
| Living Room / Office | 20∘C−21∘C | Use the standard calculation. |
| Bedroom | 18∘C−19∘C | You can reduce power by 5-10% (if insulation allows) and use night programming. |
| Bathroom | 22∘C−24∘C (quick heating) | Increase power by 10-15% or consider models with fan/boost for immediate heat, necessary as these are often the coldest rooms. |
| Corridors / Hallways | 16∘C−18∘C | Reduced power, only to maintain basic temperature. |
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Conclusions: The Importance of Specialized Advice
Sizing with a margin of error of ±10% is fundamental for performance and cost control.
Modern radiators, or low-consumption fan heaters, are equipped with extremely precise digital thermostats (compliant with EcoDesign regulations) that, if correctly sized, only turn on for the strictly necessary time, ensuring real savings.
If you have an environment with particular characteristics (large windows, mixed walls, very ventilated environments), we recommend not relying solely on the general formula.
Contact us now! Our team of Klimago experts is available to perform a free and personalized sizing, ensuring that the radiator you purchase is perfectly calibrated to the needs of your home.








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